You lucky lucky lucky lucky lucky person.
Imagine.
A unicorn
cash cow with the wings of a
golden goose.
Flies in through the window and lands gracefully onto your desk.
Uniqueness, is creative gold.
And this unicowgoose has just handed it to you on a silver platter.
A genre busting documentary, in need of a rockstar commercial partner to join an adventure up a stairway to heaven.
A story of hope that the music world needs oh so badly.
We’ve seen Taylors cats fly in private jets
Watched Ed in his multimillion pound home studio with Fred.
We already know how it ends for Coldplay.
Its simply not real reality.
Its not the experience of a life in music for 99.999999% of musicians.
The music story we need… needs uncertainty, grind and belief.
Not the tired rigged reality format of X- factor either.
We need real fucking life, real fucking rock and real fucking roll.
Not hooked yet? - skip the video, keep reading and come back to it later.
Hooked? - give it a watch.
Why Los Titeres?
They have once in a generation level of talent, but its not because of that.
It’s not either because of their onstage alchemy that fills every venue they play, with magic.
Not even because of their ahead of its time music.
It’s because of when and where.
When:
Every hardcore music fan holds dear in our hearts, the bands we listened to before they blew up.
This is a story of a band in its early years.
Before the big following, media savvy and chauffeur driven people carriers.
A band fighting with every fibre of their being.
Straining with every sinew of every muscle.
Investing every spare peso.
And using every scrap of spare time.
To try to make it as professional musicians.
We are going to give a more casual music interested audience the chance to look behind a curtain, that no one has looked behind before.
From the comfort of their armchairs.
This can only work with a band before they blow up, any further down the line and it’s just another music doc.
So we must be quick.
Where:
The world simply does not know about Argentina.
If it did, the pockets of the pick pockets of Barcelona would contain only lint.
Amsterdam’s airbnb’s would house tall blonde families again.
And London hotels could no longer charge £30,000 per night.
Because everyone would be here.
With an economy ravaged by inflation for 16 years, where even well paid people struggle to make it to the end of each month, you’d think that society would crumble like delicious empanada pastry.
And yet, the people of Argentina, thrive.
The sense of community.
The sophistication of its people.
And the simplicity of their pleasures.
Seems to have only been strengthened by the daily battle everyone has had to fight to exist.
The average person has been forced to become more entrepreneurial, have more hustle and learn faster than your average uk business owner.
And perhaps the most illogical thing of all, and I can say this with some authority having lived in both Buenos Aires and London…
People
are
happier
here.
It seems when economic stability is removed from a culture, people become more open, warm and spending time together becomes their favorite activity.
And something else about Argentinians, wow do they love their country.
So a documentary showing the country in the positive light it deserves.
A film holding up the band,
as a shining example of what Argentinans are like,
will tap into this national pride,
and propel the band, the song and the doc like rocket fuel.
To heights as high as the mountains of patagonia.
But how do we know the song will be a hit?
It doesn’t need to be to make the doc compelling.
If the song becomes a hit while we are filming, great!
the whole caboodle blows up together and we are flying by the seat of our pants trying to keep up.
If not, then we capture the reality of artists pouring their heart and soul into something that goes nowhere - then that becomes the story, making the doc interesting in a different way, and as a result, the song gets another chance of catching fire.
An offer to be interviewed for a documentary to be aired on a major platform, is a highly attractive proposition.
And by inviting music industry insiders to be interviewed and feature, from famous musicians, to radio hosts and influencers,
we embed promotion into the DNA of the film.
We can also invite Spotify, Meta and Tiktok executives to feature, building insight, knowledge and a network of connections that can turn into opportunities and advantages as we go.
This approach, can give the doc an added educational dimension, especially for aspiring musicians.
The same way ‘Exit through the gift shop’ gave me a path to follow in my early days as a street artist
No one teaches artists how to promote themselves, how to engineer their big break - we can do that.
Most importantly, the doc will become the worlds most sophisticated marketing campaign for the song. And the song, the worlds most sophisticated marketing campaign for the doc.
Together, unstoppable.
How I see it.
As the journey of the song creation plays out, I feel a 90 min film will be the best format, however as we can not be entirely sure of what will happen, I am also staying open to a mini series format.
We are looking for a commercial partner that can bring high production value to the project, a DOP and film crew that can add a layer of beauty and artistry that can contrast with the raw, real footage that I have shot already. I imagine beauty shots of the country, the city, the band retrospectively shot, but inserted into moments of the story to give it more visual richness and variety. As well as studio shot talking heads of the band that help tell the story, and endear them even further to the audience.
I see it narrated, possibly by me, but should my VO skills not suffice, a more established voice could also work.
What I have made so far.
40 hours of raw footage and rising.
8 first cut edits, that can give you an idea of who these people are, the tone of the potential of the project.
The project has achieved two major pieces of press so far, in the guardian and the Argentinian national news website - infobae.
Email me and lets discuss this once in a lifetime project further: andy@andy-leek.com
You can meet the band and watch more of the pilot edits, below.